This title reveals to readers how to acquire the best asset of all. A business is either enhanced by the presence of trust or held back by the presence of distrust. Robert Shaw gives conviction and advice to the leader who recognizes that trust becomes a performance multiplier only when the leader is prepared to go first.
Under today's stressful, rapidly shifting conditions, trust is more elusive--and more essential--than ever. A solid foundation of trust best enables high-performance companies and teams to adapt to changing circumstances and to deliver hard business results.Using examples from Hewlett-Packard, AlliedSignal, Motorola, GE, and Continental, consultant Robert Bruce Shaw explains why trust is a critical business issue for leaders, illustrates how it is won or lost, and details pragmatic action steps for building and sustaining trust across the organization.