This book presents some of the most stimulating ideas on mind and meaning I have ever read. It is a book that has far-reaching consequences and is sure to rattle the foundations of thinking and research in the cognitive sciences.
George Lakoff is professor emeritus of cognitive science and linguistics at the University of California, Berkeley. He is best known for his discovery of the detailed workings of metaphorical thought and how it structures our understanding of the world. He is the author or coauthor of numerous books, including Metaphors We Live By, also published by the University of Chicago Press.
