Hispanics make up the largest and fastest-growing minority group in the United States. Organizations that don’t know how to make them feel comfortable, recognized, and rewarded risk losing access to this important source of talent and innovation. Drawing on his own ethnic background and years of experience as director of the organization Hispanic Economics, Louis Nevaer identifies elements unique to the Hispanic worldview that often result in behaviors, beliefs, and expectations very different from, and sometimes seemingly at odds with, those of non-Hispanics. He also describes differences within the Hispanic community—such as between U.S.-born and immigrant Hispanics, and between people from different parts of the Hispanic world—that have a huge, and often unrecognized, impact on how workers interact with each other as well as with non-Hispanics. Through a wealth of examples, Nevaer shows how to develop Hispanic-friendly approaches to every aspect of the modern workplace, from recruitment, retention, and evaluation to training, mentoring, and labor relations.
Hispanics are the largest minority group and the fastest growing demographic in the United States. But their supervisors are often non-Hispanics who do not understand how they see the business world and so are not able to work with their Hispanic employees effectively.
Drawing on his own ethnic background and years of experience as director of the organization Hispanic Economics, Louis Nevaer identifies three overarching concepts that inform Hispanic culture and that often result in behaviors and beliefs very different than, and sometimes seemingly at odds with, those of non-Hispanics.
Using a wealth of specific examples, Navaer shows how an awareness of the importance of these concepts can help managers create a welcoming work environment, increase productivity and employee engagement, and develop a dynamic and committed Hispanic workforce. As Hispanics become an ever-larger segment of the workforce, organizations who fail to make them feel welcome and valued risk losing access to a significant source of talent and innovation.
“An excellent resource for HR professionals looking for ways to fully utilize the knowledge, skills, talents, and abilities of each employee in today’s increasingly complex workplace.”
—Vaso Perimenis Ekstein, Vice President, Human Resources, Winston-Salem Market, Novant Health
“There is, quite simply, no better manual for understanding how best to manage Hispanic employees in the United States.”
—Robert Coleman, Director of Total Rewards and Accountability, SVB Financial Group
“Intelligent, thorough, and compelling. The Hispanic demographic tidal wave is here, and this book allows managers a lifeline to the new realities.”
—Rose Castillo Guilbault, Vice President, Corporate Communications and Public Affairs, AAA of Northern California, Nevada and Utah
