Gloria Swanson is most remembered today for her role as “Norma Desmond” in Billy Wilder’s noir sound classic Sunset Boulevard (1950), but Swanson during her heyday was heralded as filmdom’s leading fashion queen, as proclaimed by director Cecil B. DeMille in such silent motion pictures as Male and Female (1919), Why Change Your Husband (1921), and The Affairs of Anatol (1922). Throughout that decade and well into the 1930s, Swanson set fashion standards on and off the screen in creations designed by such illustrious couturieres as Mitchell Leisen, Paul Iribe, Norman Norell, Sonia Delaunay, Max Ree, Capt. Edward H. Molyneux, Coco Chanel, Rene Hubert, and later Edith Head. In the 1950s, she designed and managed her own line of ready to wear fashion patterns called Forever Young for women of a discernible age.
Gloria Swanson: Hollywood’s First Glamour Queen is a photographic tribute to this extraordinary woman. Focusing on sense of style and fashion, the book contains hundreds of personal and professional photographs, many never before published, and running biographical commentary by biographer Stephen Michael Shearer, author of the definitive book of the star, Gloria Swanson: The Ultimate Star (St. Martin’s Press-Macmillan).
