Knowledge is supreme and not the qualifications. The application of knowledge is more important
than only knowledge itself. Otherwise, knowledge is like a lost treasure that has no value. The
application can be multidimensional to achieve physical or intrinsic goals.
We all use to hear Think-Big. Thinking big is important but thinking big can not bring success unless
someone has very good knowledge and will-force to make it successful. Without these two qualities,
only big thinking can put a person into bigger trouble than a bigger success. Needless to mention
that vision is required to think big and knowledge is required to think deep. Though one of the
articles in this book carries the same name as the book title but almost all articles are related to this
thought which provokes and develop the deep thinking capability of a person.
In this book, I have discussed many aspects of the qualities and knowledge one should have to
perform well be he/she is in a job or an entrepreneur in the Sales and Marketing arena. Sales and
Marketing is a hardcore area which directly earns money for the organisation as such the most
favored positions in any organisation as well as the most challenging work for the organisation.
