Offers an insight into how leaders such as Microsoft, Intel and others - continue their dominance in a competitive marketplace. This book provides strategies and techniques that include: an examination of the Core Strategic Vision and Market Platform Plan Frameworks; and, case studies examining 14 strategies: what worked and what didn't.
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This work demonstrates how to formulate product strategies that lead to successful products. It covers areas in which high-tech companies should consider developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, contingency planning and marketing and financial considerations.
