"In this book, you will learn why customer loyalty is so important and why a repeat customer is not necessarily a loyal customer. You will also get an overview of the core principles that make customer loyalty possible"--
Shep Hyken is a customer service and experience expert, an award-winning keynote speaker, and a New York Times and Wall Street Journal bestselling author. As the Chief Amazement Officer (yes, that's his real title) for Shepard Presentations, he helps his clients create amazing experiences that get their customers (clients, guests, patients, members, visitors, etc.) to come back again and again.