First published as 'Markets for Managers', this book has proved to be a popular way for non-economists to understand and apply the key tools of economics in a business setting. Written in an engaging and informal way, whether you are a busy executive or simply an interested amateur this is your essential go-to guide.
"Offering a broad overview of the many ways in which Managerial Economics affects decision making, this book provides the key tools that managers need to think like economists. With a readable style it brings to life the major contributions in economics, and some of the most important debates. It offers readers the chance to understand how markets really work, and how they fail. Most importantly, it shows you how to utilise markets on a day to day basis"--
