This book explores what social psychology can contribute to our understanding of real-life problems and how it can inform rational interventions in any area of social life. By reviewing some of the most recent achievements in applying social psychology to pressing contemporary problems, the editors convey a fundamentally optimistic message.
'This book is a great combination of diverse scholars seeking to bridge the laboratory and the world of real social life. It tackles a wide range of personal and social problems, bringing psychology's methods and data to bear-sometimes with surprising results. If you care about the world today and what social psychology can do to help, this is the book for you.' Roy F. Baumeister, Professor of Psychology, University of Queensland
'Social psychology's insights into major challenges confronting individuals and society are on impressive display in this volume. Whether it be children's aggression, tobacco addiction, eating disorders or depression, contributors to this valuable effort offer new and exciting understandings of problems that affect us all. This book is highly recommended for students, researchers, and professionals working in applied field, as well as everyone else who is interested in what social psychology can contribute to improving the human condition.' Arie W. Kruglanski, Distinguished University Professor, University of Maryland
