Ideology and Identity shows that party politics and elections in India are a contest of ideas. Using survey data from the Indian National Election Studies (NES) and survey experiments from smaller but more focused studies, the book shows that Indian electoral politics, as represented by political parties, their members, and their voters, is in fact marked by deep ideological cleavages.
"Partisan politics is often said to have little to do with ideology in India. Pradeep Chhibber and Rahul Verma's impressive new book is intended to bury this perception, and in the process unpack the role of ideology in Indian politics. This makes it both a remarkable and an original addition to the rapidly accumulating scholarship on India, and as such, one that is required reading for all analysts of Indian politics."- Simon Chauchard, Perspective on Politics
