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Marc Baaij, PhD is an associate professor of strategy at the Erasmus University in The Netherlands. He coaches managers on real-world strategy projects. Baaij has previously been a strategy consultant and a research manager at The Boston Consulting Group. Marc has authored many articles for scientific and professional journals, as well as professional titles and textbooks on the strategy and problem-solving methods used by top-tier consultants. He has also worked for IBM, and holds degrees in economics and strategy.Patrick Reinmoeller, PhD is a professor of strategic management and the academic head of the 'Directors as Strategic Leaders' programme at the Cranfield School of Management. He was previously a professor at the Japan Advanced Institute of Science and Technology and Erasmus University, where he retains a part-time position. Reinmoeller's research on innovation, organizations and strategy has been published in several leading journals, including the Academy of Management Journal, the Asia-Pacific Management Journal, Organization Studies, and the MIT Sloan Management Review. He speaks and consults for companies worldwide.