This anthology of design concepts reveals what you can learn from Mad Men's Don Draper, why the Beatles were not just brilliant as musicians, how a lemon tart can make you world famous and why purple is just always so wrong. Unless you're Prince or the Pope, that is, but this book is for everyone who isn't.
Think Like A Designer, Don't Act Like One gives
you 75 inspiring, educational and sometimes
hilarious insights into the adventurous minds of
designers. The insights give every professional
tools to apply in their own innovation processes.
Learn from the inimitable reasons the designers
have for designing their creations or just enjoy the
explanations about designs around us, even the
ones that are often perceived as a failure (e.g. the
Fiat MuItipla).
The author harvested not only from his own experience
but also listened to what famous designers
and architects had to say about the design profession.
It is a book about the mentality of people
who creates products that which continuously
have a big impact on our daily lives. But please
remember: even a designer is only human...
