This textbook is designed to help students understand the key issues of global business by connecting theory with reality. Divided into three parts, it covers critical issues of international business, introducing readers to topics they will connect with, and discussing core concepts.
"Paik,Chen, and Kwonprovide an impressive exploration of the main drivers of global business and their implications for international business practice. Thisbook offers practical, actionable and relevant discussions of the most important aspects of international business, presented in an easy-to-use and understandable fashion." ?
Jonathan Doh, Villanova University, USA,and co-author, International Management: Culture, Strategy and Behavior
"Through the use of case studies, Paik, Kwon, andChen's book provides an important bridge between theory and practice, thus making it a useful resource to students and practitioners who areinterested in understanding and managing in a global context. The book covers a comprehensive range of topics, including the institutional environment of international business as well as the management of different aspects of the value chain."Rosalie L. Tung, Simon Fraser University, Canada
