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Songshan (Sam) Huang is Associate Professor at the University of South Australia, Australia. He has been working in the field for over ten years and his research specialties are tourist behaviour, destination marketing, tour guiding and China tourism and hospitality. Ganghua Chen is Associate Professor at Sun Yat-sen University, China. He has worked in the field of tourism studies for over six years and his main research interests are tourist behaviour, resort governance and tourism policy in China.
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