A follow-up book to the author's first popular book, Wake and Smell the Profit, this book is designed to show the best advice, for aspiring or existing coffee shops, from a selection of some of the best coffee shops and industry experts in the world.
These experts and coffee shop owners seek to answer two main questions:
1. What is the one thing they wish they'd known before they started
2. What is the secret to success of their business and of great coffee shops and cafés in general.
Some of these owners have just one site and some have multiple sites and worldwide success but all are acknowledged as being exceptional.
