An accessible text that provides managers with a well-rounded economic awareness Successful managers possess an understanding of economic and market principles as they relate to business itself.
Praise for Markets for Managers
"It could redefine how politicians and senior executives understand the reality of market processes." --Steve Baker MP, Treasury Select Committee
"Pitched at exactly the right level and covers exactly the right material to enable business executives to set themselves apart from the crowd by understanding how markets work." --Philip Booth, Editorial and Programme Director, Institute of Economic Affairs
"Full of excellent examples and a pleasure to read." --Nicolai J. Foss, Professor of Strategy and Organization, Copenhagen Business School
"An excellent overview of the key debates in economic theory and leaves the reader enlightened, rather than frustrated. Highly recommended." --Allister Heath, Deputy Editor, The Telegraph
"Students will appreciate the clear and compelling examples, effective technical exposition, and useful summaries. A very effective text!" --Peter G. Klein, University of Missouri
"Evans successfully distils some of the wisdom of the wiser economists and debunks some of the more bizarre claims of other parts of the economics profession." --Toby Baxendale, Entrepreneur
"An engaging, clear, comprehensive course in economics." --Sam Bowman, Research Director, Adam Smith Institute
"I am confident this book will become a favourite read among our current students and alumni." --Zoran Dordevic, Managing Partner, Cotrugli Business School
"An enjoyable explanation of principles that are often misunderstood, denied, or buried in economic jargon." --Bruno Prior, Managing Director, Forever Fuels Ltd
"Handy at all times." --Krunoslav Koprivnjak, Sales Representative, Oracle
